The value of social media is rapidly increasing among businesses and has become one of the many unique ways to connect with customers. The importance of listening sounds like a simple task, but listening to your audience should be taken as a challenge. People are always willing to share their opinion, especially through social media due to the convenience of their disguise behind it. Below are some tips to help you not just hear your customers, but listen to them.
1. Read their comments on social media
Take an hour or two to scroll through your social media platforms, this will give you an idea of what people are seeking for.
2. Ask questions
Provide people an opportunity to share with you what they liked or disliked.
3. Ask for feedback
Time to specifically ask why they like or dislike something, how can you improve or what would they like to see in the future. Raw answers mean better feedback.
4. Thank them
Customers feedback should always be acknowledged and appreciated. Show gratitude and it will build loyalty or gain it back.
5. Take chances
Use your feedback to launch new strategies, vote online, compare new products but make sure you don't reveal too much.
Commit to providing a better experience by becoming a better listener.
Claudia Navarro | Center for Hispanic Entrepreneurship.
Claudia Navarro | Center for Hispanic Entrepreneurship.
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